Privacy Policy

Background is a trading style of Greenwood Home Shopping GMBH . This document describes how Greenwood Home Shopping GMBH, the data controller, collects, uses and protects your information.

How we collect your information

The information we hold about you comes from the way you engage with us such as when you send a purchase coupon through the post, place an order over the telephone or order through our website.

The type of information we hold

The information we hold will include name, address, contact telephone numbers, email address and purchase history.

How we use your information

We process personal information for the following lawful reasons:

To fulfil our contract with you to supply the products you have ordered.
The legitimate business interest of monitoring transactions to understand our customer purchasing habits.
The legitimate business interest of sending you offers for the same or other similar products.

Who we will share your information with

We will share your personal information with those companies who are involved in the process of supplying the products you have ordered. These include;

Impact Call Centre Limited who will process your order and payments and will also fulfil some of our products.

We will also share your information with the companies we use to perform other functions on our behalf. Examples include; delivering parcels, printing and posting you product information and offers, sending you emails, data analysis, payment processing, providing marketing assistance. These companies may have access to some of your personal information in order to perform these functions. These companies are based in the UK and must process your data in accordance with all UK and EU data protection laws and in accordance with this privacy statement.

Storing your information

Your personal information will be stored on systems owned or operated by Impact Call Centre Ltd and will only be stored inside the European Economic Area (EEA), or a country approved by the EU.

Within Impact Call Centre Ltd your information will be stored on their secured systems in accordance with their Information Security Policy. Where your information is stored in countries outside the EEA we will ensure it is protected by encryption and it will only be stored while your transactions are processed.


We will retain your personal information in accordance with legal and regulatory requirements.

You can request your information be deleted and if we can we will, but sometimes we have to maintain records for legal reasons. We will delete your data five years after we have no transaction from you.

How you can access your information

If you would like a copy of the information we hold about you, please contact The Data Controller, Greenwood Home Shopping GMBH , 17 Florastrasse, Zurich. Switzerland, 8008,

Your Rights

If you are not happy how we are using your information or how we have responded to your request, you have the right to complain to the Information Commissioner’s Office at

Use of cookies

We may use cookies and similar technologies on our website. Cookies are small text files that may be stored on your computer or mobile device when you visit our website. Cookies do many different things, such as letting you navigate between web pages efficiently and remembering your preferences. We do not use cookies to track your use of our site, to make decisions about you or to send you marketing information electronically.

How we will tell you about future changes to this Privacy Statement

Any changes we make to our Privacy Statement will be put on our website. Please check for updates from time to time, so you are always fully aware of what information is collected and how it is used

How to contact us

If you have any questions or concerns about our use of your personal information please email or write to The Data Controller at Greenwood Home Shopping GMBH , 17 Florastrasse, Zurich, Switzerland 8008


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.